Account manager: Hey, [the customer] wants us to come in and make a presentation. Are you available to come with me next week?
Sales director: No. What I’m planning to do is to put together an entire project team — sales, marketing, engineering, quality, manufacturing, maybe even finance. I want to show that we have a comprehensive cross-functional team in place, so that we look like we know what we’re doing, no matter that the customer asks.
Account manager: That sounds great. Who else is gonna be on the team?
Sales director: Well, it looks like just me and you for now. Ask me again next month.

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