Archive for the ‘Writers and Editors’ Category

Lifting, Puking, and Shooting: The Lloyd Roid Story

Designer: I can’t find a photo to represent personal trainers. The only stock images we have are too creepy. Look kind of like an after-school special.
Writer: Like a molesting-kids after-school special? Or the kind about bulimia?
Designer: A cross between those and the ones about steroids.
Creative director: Oh. That sounds OK. Use whatever you guys have.

16340 North Scottsdale Road
Scottsdale, Arizona