De­sign­er: I can’t find a pho­to to rep­re­sent per­son­al train­ers. The on­ly stock im­ages we have are too creepy. Look kind of like an af­ter-school spe­cial.
Writer: Like a mo­lest­ing-kids af­ter-school spe­cial? Or the kind about bu­lim­ia?
De­sign­er: A cross be­tween those and the ones about steroids.
Cre­ative di­rec­tor: Oh. That sounds OK. Use what­ev­er you guys have.

16340 North Scotts­dale Road
Scotts­dale, Ari­zona